OUR STORY

OUR STORY

A FUSION OF PASSION, SCIENCE, EXPERIENCE AND ENERGY

SWEET DEVOTION

Founded in 2011 by expert beauty stylists and chemists, Sweet Hair Professional was developed with one goal: To create an innovative and highly-customizable product for all hair professionals and their customers. Today that dream is evident in 48 different countries... and counting.

We provide solutions that satisfy the daily needs of hairstylists in their daily servicing of clients. We strive to develop new and innovative products for our audience, with a sensitivity to meeting the demands of the market.

OUR MISSION

To create an innovative brand with high performance products that promote a new experience to beauty professionals and their clients, focusing on their health and satisfaction.

OUR VISION

To become a worldwide reference on developing haircare for the needs of every hair type while anticipating the market with quality and innovation.

OUR VALUE

Loyalty. Energy. Audacity. Pride. Excellence.  We are loyal to all those who are part of our story: employees, distributors and clients. Energy combined with an audacious spirit makes up our unique DNA.

SWEET DIFFERENCE

Sweet Hair Professional is a fusion of passion, science, experience and energy.

Open-minded and aware, Sweet Hair Professional is equipped with a dedicated team that is constantly inspired by the world around them, breeding the creation of new concepts and products. In this collaboration, freedom of expression in all aspects of the hairdresser’s talent is both respected and appreciated. This provides for a remarkable end result for the client and the hairdresser.

 

At Sweet Hair Professional, we pride ourselves in developing innovative and ultra-quality products, to include our premium 100% formaldehyde-free Smoothing System. We believe that the health and well-being of the beauty professional is just as important as the clients.  We are an integrated network of associates with a fresh outlook and drive to succeed. Intentionally guided inspiration gave birth to our ideals and with the combination of our international business experience in professional and retail industries. We are highly capable of providing excellence in our services. In essence, we love what we do and love to see our partners succeed!

INNOVATION

The beauty industry has relied on the same ingredients, technologies and results for decades. Shampoos, conditioners and treatments have offered conventional results to hair stylists and their clients, with low innovation and little customization. In a highly competitive market, clients seek results, but are attracted to the experience that is provided. With that in mind, Sweet Hair Professional created unique products that offer innovative solutions.

Sweet Hair Professional provides innovation through flexibility for a Sweeter World.

AROUND THE WORLD

In Brazil Sweet Hair Professional has over 240 distributors and has product placement in thousands of salons. This number is ever-growing, not only in Brazil, but also worldwide.

Since 2011, Sweet Hair Professional has been growing at an exponential rate. Currently present in over 48 countries, Sweet Hair Professional continues to expand and take the beauty industry by storm.

If you are a salon distributor, hairstylist or a final customer, we would love to hear from you! Please click below to communicate with us.

CONTACT

This is a unique website which will require a more modern browser to work!

Please upgrade today!