The Platinum Matizer is a highly effective product for blonde and gray hair
With pigment 12.89, it neutralizes unwanted tones, providing precise toning for blonde hair that seeks a cool effect Its formula contains vectored amino acids and TreVit technology, which guarantees the neutralization of yellow and orange tones, offering a perfect and lasting tone
for blonde hair.
Created to define, hydrate, and keep curls or waves with long-lasting shine and softness
Formulated with nourishing and antioxidant actives, it controls frizz and provides deep hydration without weighing hair down
Exfoliating Shampoo – The beginning of any great result
Every professional knows: a balanced scalp is halfway to an impeccable service. Exfoliation with apricot seeds brings oxygenation, removes residues, and boosts cell renewal.
Hair Cream – The mask that thinks
While you analyze the strand, this cream acts as an extension of your professional reasoning. It maps the fiber, identifies deficiencies, and restores mass, nutrition, and emollience precisely. No weight. No stiffness.
Platinum Treatment Protocol:
1
Wash with Platinum Shampoo.
2
Remove excess water with a towel
3
Apply Platinum Toning Mask, starting with the most yellowed areas
4
Leave on for 3 to 20 minutes (according to
the need).
5
Rinse thoroughly and finish as desired.
Participate in our training sessions.
Sweet Authority Certificate
Participate in live or online training sessions and receive your
Sweet Authority Certificate — validating your expertise and highlighting your personal brand as a Sweet professional.
Before and After
See the real results from professionals who are already using Mermaid technology. Shine, softness, natural look, and proven time reduction in each application.
UNDERSTAND THE PROCESS:
1
Diagnosis and Analysis
See the real results from professionals who are already using THE FIRST technology. Shine, softness, natural look, and proven time reduction in each application.
2
Premium Preparation
Exfoliation with Exfoliating Shampoo unlocks the complete absorption of the active ingredients.
3
Calibrated Action (The Heart)
Hair Cream delivers active ingredients precisely, with a processing time adapted to hair fiber thickness: Fine (7 min) / Medium (14 min) / Thick (21 min).
4
Finishing and Touch
Hair transforms before drying: instant manageability and silky feel.
5
Result: Authority
Immediate shine, real elasticity, and zero frizz — your signature of luxury and greater repeat business.
DIFFERENTIALS
Intelligent Technology
Reads the hair fiber to deliver active ingredients precisely, eliminating errors and waste.
Premium Customization
Treatment tailored to each hair type: fine, medium, or thick.
Powerful Active Ingredients
A combination of technological and natural ingredients that restore, hydrate, and protect.
Instant Transformation
Manageability, shine, and a silky feel even during the process.
Lasting Results
Healthy, frizz-free hair with real elasticity and a salon-quality look.
Luxurious Sensory Experience
Textures and aromas that elevate the hair care moment.
Suitable for All Hair Types
Ideal for dry, damaged, and chemically treated hair.
KIT YIELD
AVERAGE OF 60 APPLICATIONS
Why choose Platinum?
Precision
Tones with precision, without damaging
Active
Enriched with violet and blue pigments + antioxidant active ingredients
Easy Application
Mask texture, easy application and rinse
For home & Salon
Can be used in the salon or for home care
Controls Yellowing
Controls yellowing and reveals luminous pearlescent reflections