More than 20 million happier women in the world, present in 75 countries
Our technologies
Reduces the client’s time in the chair
It provokes a new experience
Sweet was born to be different. With its own factory, high-tech laboratory, and global presence in over 75 countries, we develop innovative formulas that combine sophistication, science, and care in every detail.
We are hair specialists. But above all, we are specialists in making dreams come true.
Foundation
Sweet Professional
is born
2011
The First
world’s first straightening shampoo
2016
Today
Present in 75+ countries
2025
Foundation
Sweet Professional
is born
2011
The First
world’s first straightening shampoo
2016
Today
Present in 75+ countries
2025
Our artificial intelligence was developed with four essential pillars to boost your career and your salon. Designed to be your right-hand partner, it delivers expert knowledge, unwavering confidence, and strategic insights. In any language.
Access the expertise of the world’s leading chemists with a complete understanding of raw materials, technology, and product composition. Gain full control and confidence in every procedure.
Learn all the step-by-step guides for any hair situation. Gain the confidence and clarity needed to offer the right service, ensuring every client is satisfied and loyal.
Just ask and it will show you the best way to present a product. The AI adapts to your communication style and your salon’s profile to help you close more sales.
Learn how to communicate on social media using the brand’s image to enhance your professional image. Through a digital strategy, attract more clients and increase your average ticket.
Visit our factory and live a unique experience: explore our chemical laboratory, discover our production process, and train like a true professional inside the factory. You can book your visit today
We create unique products that combine science and sensoriality to transform salons.
GMP Certified technology and international awards that ensure quality.
Over 150 active products in 75+ countries, empowering the women's beauty worldwide.
The only specialization program you need to be among the top 1% of hair professionals.
Learn hair treatment principles, from diagnosis to application and finishing.
Apply techniques with Sweet Hair products in real-life scenarios and build a successful portfolio.
Develop skills to master:
Hydration Experience – Advanced shine and softness transformation
Reconstruction Therapy – Restore and strengthen damaged hair
Bleaching Mastery – Bright, healthy blonde techniques
Creative Coloring – Vibrant tones and perfect blends
At Sweet Hair Professional, technology and innovation aren’t just words—they’re the soul of every formula we create. Our relentless pursuit of cutting-edge research and patented technologies ensures that each product is a powerful tool for professionals.
The world’s first straightening shampoo. In just 10 minutes, delivers smooth, silky hair that lasts up to 3 months. Formaldehyde-free, and suitable for every hair type.
Achieve an extraordinary lift of up to 9 levels with our high-performance lightener. Its luxurious, creamy formula glides on for precise and even application that won’t drip.
The Global Reference in Smoothing. Formaldehyde-free, smoke-free, hyaluronic acid powered. Fast, safe, flawless results that boost salon profitability.
This advanced treatment for waves and curls provides powerful antioxidant action and long-lasting frizz control. It shields your hair from damage and locks in salon perfection for beautiful, extended results.
Intelligent biotechnology treatment that maps each strand’s needs, delivers tailored nutrients, restructures hair, balances scalp microbiota, and can also be used on skin with antioxidant action.
Infused with potent violet pigments, this advanced toning mask instantly neutralizes unwanted yellow tones. It delivers deep hydration and brilliant shine, revealing a stunning, vibrant blonde.
Intensive rescue system that restores up to 85% of hair structure in just one application. Repairs damaged fibers, combats porosity and “rubbery effect,” with nano and thermo repair action.
Lightweight texture, high yield, and deep hydration power. Ideal for all hair types, it transforms the washbasin into a true ritual of care, shine, and softness.
Award-winning technology, present in 75+ countries.
Sweet is recognized for innovation that transformed
professional cosmetics.
Creative Director & Lead Designer
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CEO of GreenRoots
Sweet brought safety to work blondes with Blond Studio. Uniform lightening with no damage.” – International Colorist
Founder of EcoLux
Alchimia gives me creative freedom to design exclusive treatments for each client.” – Sweet Partner, Spain
Founder at GreenK Studios
“Delivering packaging concepts that resonated with our target audience and increased the visibility of our product.”
Transform your talent into global success. The Ambassador Program is an exclusive career path for visionarSweet Hair Professional is more than a brand; it’s a driving force in the beauty industry. Our commitment to cutting-edge research, patented technologies, and sustainable practices positions us as a leader for professionals worldwide.
This section is dedicated to our industry partners, distributors, and salon owners. Discover how our innovative solutions, comprehensive training programs, and unparalleled support can elevate your business. Explore our collaborations, delve into market insights, and learn about the advancements that keep Sweet Hair Professional at the forefront of hair care. Join us in shaping the future of beauty, where science meets artistry for remarkable results.y professionals seeking recognition, international visibility, and the support of a leading brand. Elevate your career, access unique opportunities, and join our community of experts.
Find answers to the most common questions about our treatments, compatibility, results, and care.
No. All of our treatments are formaldehyde-free and smoke-free, developed with safe technology.
Yes. Sweet lines are compatible with all hair types and chemical processes.
The First lasts up to 3 months and Lovely up to 3.5 months with proper maintenance.
Yes. Our Home Care lines extend the salon results.
Yes. All undergo strict safety and efficacy testing.
Sweet is present in over 75 countries worldwide.
Yes. Our products are not tested on animals and follow sustainable practices.
The First can be applied in just 10 minutes, while Lovely takes about 20 minutes.
Yes. With the Alchimia line, it’s possible to customize formulas by combining exclusive actives.
Yes. All products are GMP Certified and internationally recognized for excellence.
contact@sweetprofessional.com
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