Let me tell you: your client doesn't want to spend an extra hour in the chair.
Hairdressers who already use THE FIRST reduce application time by 30 to 60 minutes per head.
If you perform 7 straightening treatments per month, that’s up to 84 hours saved in a year.
Now, think: what would you do with 84 hours of free time?
Exclusive technology that has been accelerating the results of ordinary professionals, generating extraordinary results.
This application is simpler than what you use today — and the impact of that is direct: less effort, more results, more time to grow.
Understand the process:
1
Quick diagnosis — hair analysis and chemical history
2
Preparation — cleaning and partial drying
3
Intelligent application — precise sections and ideal quantity
4
Thermal activation — time and temperature under control
5
Rinsing and finishing — immediate shine and premium feel
Schedule your personalized technical support appointment.
As our new client, we will help you achieve success and elevate your professional level like never before.
Speak with one of our international ambassadors and receive, in 15 minutes, the ideal technical protocol for your type of client.
You will become the go-to hairdresser for clients in over 75 countries!
Participate in our training sessions.
Sweet Authority Certificate
Participate in live or online training sessions and receive your
Sweet Authority Certificate — validating your expertise and highlighting your personal brand as a Sweet professional.
Before and After
See the real results from professionals who are already using THE FIRST technology. Shine, softness, natural look, and proven time reduction in each application.
Please see below for complete technical instructions and the official product specifications:
Sections: top, sides, nape
Break time: X to Y minutes
Temperature: varies depending on hair type
Compatibility: hair coloring, bleaching, afro and blonde hair (see technical protocol)
Hair Type:
Thin: 145–165 °C
Medium: 150–180 °C
Dry / Thick: 165–185 °C
Temp. Average Time:
14–17 min
16–20 min
20–25 min
Bioplasty Protocol The First (Thermal Straightening)
1
Hair preparation: Wash hair with Deep Clean Shampoo, gently massaging the scalp (without rubbing). Rinse, remove excess moisture with a towel, and perform a second wash, leaving it on for 10 minutes.
2
Rinse and dry hair 80-100% with a hairdryer.
3
Apply The First Shampoo to the entire length and ends of the hair, working it through the strands to create lather. Do not rub the scalp and do not add water during application.
4
Leave on for 15 minutes and rinse completely.
5
Apply Touch of Silk and leave on for 10 minutes.
6
Rinse 100%.
7
Dry 100% with a hairdryer.
8
Dry 100% with a hairdryer.
HAIR HEALTH CONDITION:
Healthy hair
Strong
Resilient
Sensitized hair
Chemically treated hair
Damaged
Porous
FAHRENREIT °F:
450 °F
375 °F a 410 °F
CELSIUS °C :
230 °C
180 °C a 200 °C
Brushing Plus The First Protocol (Volume Reduction)
1
Wash hair twice with Deep Clean Shampoo, gently massaging the scalp (without rubbing).
2
Rinse thoroughly and remove excess moisture with a towel.
3
Apply The First Shampoo to the entire length and ends of the hair, working it through the strands to create lather. Do not rub the scalp and do not add water during application.
4
Leave on for 15 minutes and rinse thoroughly.
5
Apply Touch of Silk and leave on for 10 minutes.
6
Rinse 100%.
7
Dry 100% with a hairdryer.
8
Dry 100% with a hairdryer.