Lovely

What makes Lovely… Lovely?

It’s a line that delivers professional results with a lightweight feel, respecting the health of the hair fiber, the hairdresser’s time, and the client’s comfort.

Lovely delivers a silky-smooth finish.

With a fast processing time and intelligent action, Lovely delivers a silky-smooth finish, intense shine, and long-lasting alignment, thanks to the synergy between Glash (hyaluronic, lactic, salicylic, alpha-lipoic, and glycolic acids) and omegas 3, 6, and 9, which deeply treat while restructuring the shape.

Deep Clean Shampoo

pH 8.5–9.5

Hair Treatment — The Heart of Straightening

pH 2.0–2.5

Touch of Silk

pH 4.5–5.5

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Sweet Authority Certificate

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Sweet Authority Certificate — validating your expertise and highlighting your personal brand as a Sweet professional.

Before and After

See the real results from professionals who are already using THE FIRST technology. Shine, softness, natural look, and proven time reduction in each application.

UNDERSTAND THE PROCESS:

1 Diagnosis and Analysis

The diagnosis is fundamental to determining the correct temperature for the hair straightener.

2 Premium Preparation

Wash your hair with Deep Clean Shampoo, performing two washes. Leave the clarifying shampoo on for 10 minutes during the final wash. Do not rub the scalp. The shampoo provides deep cleansing and opens the cuticles.

3 Calibrated Action (The Heart)

Apply the Hair Treatment to the entire length and ends of your hair. Leave it on for 20 minutes and rinse thoroughly. Excess water reduces effectiveness, so dry your hair 80% to 100% before applying.

4 Finishing and Touch

Apply Touch of Silk and leave on for 10 minutes. This product is a nourishing treatment that protects the hair and increases the durability of chemical treatments. Rinse thoroughly.

5 Result: Authority

Dry completely with a hairdryer. Straighten thin sections of hair 15 times steadily, using the correct temperature according to the chart. The heat from the hairdryer enhances the active ingredients and keeps the hair strands aligned.

HAIR HEALTH CONDITION:

Healthy hair

Strong

Resilient

Sensitized hair

Chemically treated hair

Damaged

Porous

FAHRENREIT °F:

450 °F

375 °F a 410 °F

CELSIUS °C :

230 °C

180 °C a 200 °C

DIFFERENTIALS

Organic straightening system:

Modern technology that delivers safe, non-damaging straight hair.

Formaldehyde-free:

Truly straightens without using formaldehyde and without the traditional risks of other systems.

Odorless and smokeless:

Total comfort for the professional and the client during the process.

Compatible with all chemical treatments:

Can be used on hair that is already colored, bleached, has undergone straightening treatments, botox, or other chemical treatments.

Only 20 minutes processing time:

Quick, efficient process with excellent salon performance.

Straightens even the most resistant hair:

High performance even on thick, ethnic, or extremely difficult hair.

Safe and versatile:

Works for all hair types, delivering straightening + treatment.

Protective and nourishing action:

With omegas, a blend of acids, amino acids, and D-Panthenol, it treats while straightening.

Natural and long-lasting result:

Aligned straight hair with shine, a silky touch, and intense frizz elimination.

Why choose Lovely?

Works on various hair types

om finer to more resistant hair, chemically treated or natural, Lovely adapts well.

Straightens without damaging the hair

Lovely promises to straighten without using formaldehyde or harsh substances, reducing the risk of hair damage.

Fast and efficient

With a short processing time of only 20 minutes, it delivers results quickly.