¡Sweet is a new life style! It is much more than a Cosmetics Brand: it is the chance of pursuing your dreams in the universe of beauty.

Sweet was founded on 25 of April, 2011 by the renowned businessman Paulo Kazaks. After analyzing the cosmetics market, he found that it was a segment with endless opportunities and possibilities of future development in both Brazil and the rest of the world.

‍“I sensed that by doing something different, I could take two risks: not being understood or rather be successful. And we decided to risk, together with friends and family. Therefore we began creating differentials for the market”, Paulo Kazaks stated.

Everyone working in Sweet have different experiences complementing each other. Sweet was born focused in caring for beauty with a different attitude, with a mission to provide innovation and new experiences to professional hairdressers. Always acting fearless, conquered the five continents, and already, after ten years in the market, Sweet is present in more than 70 countries. And this is just the beginning of a long journey.